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10 INEXPENSIVE WAYS FOR ADVERTISING YOUR SMALL BUSINESSES

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Print media is usually expensive and is mostly not considered the best for small businesses. Hence, here are a few ways to get the best return on your advertising investment. Invest in Google AdWords Investing in Google AdWords, A very small daily budget is needed to be invested here to get a great return! Focused and Industry-related keywords specific to your industry amounts to highest possible click-through rates and in-turn conversions. As a beginner you should check out Google Adwords. Facebook Ads are worth trying These are highly successful as it gives you an option to target specific demographics and tap those customers directly which otherwise are hard to reach. Again, a very small amount of budget is required which can yield marvellous results. Facebook ads provide focused consumers. Even if people do not make purchases immediately, they end up liking your business and become a regular follower. Learn HOW TO RUN AN EFFECTIVE FACEBOOK CAMPAIGN StumbleUpon Ads
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MINUSCULE GUIDE TO SOCIAL MEDIA Return On Investment

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A Guide to Measure Social Media ROI The Social Media ROI concept is gigantic enough to baffle any user. So here we present a small guide to help you understand the concept and its application. First understand What is Social Media ROI ROI basically has its origin in Business Finance. In simple terms, ROI is used to calculate the money you earn in return on the money invested. Although it is a monetary value but investment is an inclusive term for all your time, effort as well as the resources you put into. Talking in terms of  social media marketing , tracking ROI might be tricky because, in a layman language this seems to be no-cost marketing. Money seems nowhere in the scene when we are talking about retweets or likes which make us feel an amazing return! Hence, the key elements for tracking Social Media ROI would be: Identifying your monetary investment in social media Attaching monetary value to your social media goals Measuring Social Media ROI
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ESSENTIAL ELEMENTS OF A SOCIAL MEDIA MARKETING STRATEGY

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Set a business goal: If you want your social media marketing endeavors to have the greatest effect , then it is of utmost importance that they must be lined up with your overall company goals. In coordination with the values and background of your brand, a research goes into place to figure what type of social media you have to use for your brand. Try to choose two primary goals and two secondary goals for the benefit of the brand. Set marketing objectives: Setting business goal is not useful if you do not have any parameters for achieving those goals. So try to set some parameters in order to set out on the path you have planned for your brand. Try to make your objective measurable, achievable, specific, relevant, and time bound. Must ensure that your goals are relevant for your company. Identify ideal customers: If your business is suffering from low engagement on social media then there’s a high probability that you are not targeting the right group of audience
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BEST FREE MARKETING SOURCES FOR SMART MARKETERS, THAT HELP YOU LEARN MARKETING FOR FREE

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Search engines are the main source of organic traffic on social media today and Google is the most popular one among all. From the availability of books online to earning money with virtual jobs, this techno-savvy world has offered an ample number of opportunities for the users to explore various aspects of social media platforms. Here are some of the benefits that one can avail by using a plethora of tactics like, E-books, content management, etc. E – books Google offers free, downloadable versions of public domain books that users can easily find with the target keywords. Now, the readers don’t have carry out the tedious task of browsing directory of books as they view and download the books in the PDFs format. This is how we can justify the portability of content. Some of the sites to download E-books are: • Free-Ebooks.net • ebook3000.com • FreeBookSpot • Project Gutenberg Web Portals to download stock images Visual element is the most striking feature of any piece of a
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BENEFITS OF DIGITAL MARKETING TO DRIVE BUSINESS GROWTH

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Strategic with valuable analytics and data: In this era of technology and information, marketers need to examine traffic information that would help plan their marketing strategies. From these insights you can get better understanding about customers, preferences of the customers and their buying patterns. Lead generation and content performance: Every business should dedicate plenty of time in writing a content piece and deciding good content. One must select the content which fills their commercial goals. To generate more leads on social media, use more informative and interesting content for your advertising. Improved conversion rate: Digital marketing covers a fruitful way for interacting with your target audience. Utilize best generated leads and improve your conversion rate smoothly. Cost effective than traditional media: The traditional media costs a lot when it comes to promoting any product or brand. So by saving money you can promote your brand or advertis
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HAVE YOU HEARD ABOUT INSTAGRAM SHADOWBAN AND HOW TO AVOID IT HAPPENING?

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The term ‘Shadowban’ was completely unknown before 2017 until it was coined by a photographer who claimed that in certain hashtag searches, many of his images failed to appear. Further researches showed that many other photographers faced the same problem. There were some instances where different content showed up for the same hashtag search when done by different people or even by the same people but at a different time. For the general public, it was unclear that an algorithmic sort was applied to the results of hashtag search. Hence, there was nothing like a shadowban on any of the accounts using any of the hashtags. It was unfortunate enough that people started linking the term for every negative result on Instagram, be it decrease in reach or engagement or may be restrictions on accounts. An interesting point to note here is that a very important role is played by the the Instagram algorithm in this regard. Hence Shadowban again cannot be blamed here. So here is a lis
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NOW BUSINESS COMMUNICATION GETS EASIER WITH FACEBOOK’S CUSTOMER CHAT

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For all the marketers and businessmen who aspire to expand their visibility and establish a transparent and consistent communication with their customers, Facebook has introduced,  Customer Chat , a messenger-powered customer support tool. This plugin helps the businessmen to engage in chat with their users both on websites and within Facebook Messenger. This enables the customer support representatives to converse with customers, indulge in live chat with a human or bot without leaving the retailers’ websites. Here are some of the benefits that one can get from this plugin: Better Communication Customer Chat is available on mobile devices and desktop and as the conversation is synced, so the chat started on a website can be continued on Messenger. Since it saves conversation history, therefore, it allows the user to talk with a rep on the site to chat on Messenger mobile app without having to start a new thread. As a result, the communication becomes much easier discarding
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