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Why is Facebook’s Live Streaming a Good News for Marketers?

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Communication on Facebook is no longer limited to the simple exchange of text or words. Now, with changes in digital domain, the users and organizations create, tell, and disseminate impactful stories through sounds, images, text, videos, etc. which make it for a complete sensory experience. Original graphics, live video streams, blogs, discussions, etc. can be easily created and disseminated through social media. Across all sections of available media, the fastest growing content on the web is video. This is evident through various surveys and studies which state that people tend to watch and share more videos on social media as opposed to reading an entire post on a given topic. With the help of an advertising agency, you can easily create a live streaming video of your firm, products, services, or even a simple Q&A session with a targeted consumer, which in turn, can help create impact in a given market. As per recent data, over a billion people across the world use Facebo...