DIGITAL MARKETING TRENDS, NEWS, TIPS, GUIDE

Most businesses these days have an Instagram presence. But are we really making the most of this social media tool? Are we able to exploit Instagram to its full potential?If you do it right, you can easily climb up to tens of thousands of followers in no time. You can actually create an entire brand from scratch through this tool. Here are a few tips and tricks that you can adopt to make things work for you: 1. The Hashtag Hack Instagram allows a maximum of 30 hashtags in a post. Here’s how you can stretch that to a double: Post your picture/video without a caption. Now, comment on your post with 30 hashtags and then edit your caption and add 30 more! There you have it – 60 hashtags and maximum exposure! Just make sure that there are no hashtags in your caption when you post your picture/video, add the hashtags in the caption only when you edit it after posting the comment or else this trick won’t work! 2. Choose Your Hashtags wisely Do your research before you us...

This is a basic guide for the purpose of helping you understand and create the right Facebook Ad and receive the response that you are looking for. But, before you get on to it, here’s what you really need to know. 1. Customer Interests What are the likes and dislikes that your prospective customer possesses in general? Would they be someone who has an interest in jewellery or would it be someone who is fond of video games or politics? 2. Know Your Facebook Ad Manager/Power Editor Evaluate and understand both – the power editor and the ad manager and choose one that is most convenient for you to use for posting your Facebook Ads. Both these platforms have their own pros and cons basis your requirements. Like the Ad Manager is a basic tool while the Power Editor is a handy tool for performing advanced tasks and managing multiple campaigns at the same time. However, if you’re only just starting out then you might as well start with a simpler platform like the Ad Manager. ...

How can a marketer make their posts go viral? The question is a challenging one, but then there are a few entertainment websites that are able to create contagious and viral content every single time they publish. So, what’s their secret and what are they doing that you aren’t? The answer to this most probably is, “yes”. So, let’s see how virality of content takes place. What makes content go viral? Type of Content Research and observation of previously published viral content indicate that positive content gets shared more than negative content. Emotions Any content that arouses emotions and heightens them – positive or negative – can help it go viral. This could be awe, anxiety, anger, sadness, etc. (don’t we remember the news of a pup being thrown off the terrace in Bangalore?) Usefulness Content that is practical in nature or is deemed useful for the reader also has more chances of going viral (how to travel solo in India, how to cook food quickly, etc.) How can y...

“Content is the King for Digital marketing ” , seems like an old adage now. With the passing of time, Content as we know it, has evolved, and become more succinct, varied, and graphic. In simple words, non textual content is now being considered as one of the ways marketers target their customers. As such, with such a variety (info-graphics, memes, blogs, audio, video, podcasts, etc.), it is important to know what kind of content works the best for firms and why. Most of the websites need the following types of content to have a competitive advantage in a given market using a creative agency Curate Content to Entertain Lets face it; no one likes the preachy one. Most of the content can be focused on educating the reader; while it can be a great track to work on, you’d be remiss if you didn’t follow the opportunity to ‘inform’ or ‘entertain’ the reader on a human to human level. Entertaining can be funny and informative at the same time, is highly shareable, and has the capac...

Instagram has surpassed Twitter as it crossed 400 million user mark around the world. With such a substantial user base, it is important to know how businesses can benefit from it. Also, with their announcement on 30 th September’ 2015, businesses can create Instagram ads on the basis of self service. What are Instagram Ads? These ads come in the form of either a photo or a short video that can come from an account which a user doesn’t necessarily follow. Upon viewing the ad, the user can follow the brand, like or comment on the sponsored ad. How to create Instagram Ads? Have a Facebook account of your business? Use it to sign up for Instagram or hire a creative agency in Jaipur to look after the social media work for you. You can also preview the ad at the right side of your business page and ensure your image or video is of high quality to draw attention to them. Measure Your Success Setting up business pages and posting relevant images is easier s...