Clickbait Clicks: Changing Face Of Content
Headlines do matter. Popular entertainment websites have created a large consumer database by merely creating headline formula. An engaging heading means more shares, more views, more clicks which is also noticed by Google and for such companies, advertising agency notice the same as well indicating more revenues as more clicks translate into more visitors and more advertising money. Clickbait can best be defined as a double edged sword. It can help you get the traffic you need, make your post viral and increase your revenues to an extent, but if the headline does not match the content, then you eventually start disappointing your audience. Headlines, catchy ones, are written to attract readers, to make them ‘click’ on the published content. You can be sure about clickbait that it is difficult to pin down, as it is best to define it as an article that doesn’t deliver as per the headline’s promise. But then, there are also audiences that use click-bait to shuffle throug