DIGITAL MARKETING TRENDS, NEWS, TIPS, GUIDE

How can a marketer make their posts go viral? The question is a challenging one, but then there are a few entertainment websites that are able to create contagious and viral content every single time they publish. So, what’s their secret and what are they doing that you aren’t? The answer to this most probably is, “yes”. So, let’s see how virality of content takes place. What makes content go viral? Type of Content Research and observation of previously published viral content indicate that positive content gets shared more than negative content. Emotions Any content that arouses emotions and heightens them – positive or negative – can help it go viral. This could be awe, anxiety, anger, sadness, etc. (don’t we remember the news of a pup being thrown off the terrace in Bangalore?) Usefulness Content that is practical in nature or is deemed useful for the reader also has more chances of going viral (how to travel solo in India, how to cook food quickly, etc.) How can y...

Headlines do matter. Popular entertainment websites have created a large consumer database by merely creating headline formula. An engaging heading means more shares, more views, more clicks  which is also noticed by Google and for such companies, advertising agency notice the same as well  indicating more revenues as more clicks translate into more visitors and more advertising money. Clickbait can best be defined as a double edged sword. It can help you get the traffic you need, make your post viral and increase your revenues to an extent, but if the headline does not match the content, then you eventually start disappointing your audience. Headlines, catchy ones, are written to attract readers, to make them ‘click’ on the published content. You can be sure about clickbait that it is difficult to pin down, as it is best to define it as an article that doesn’t deliver as per the headline’s promise. But then, there are also audiences that use click-bait to shuff...

“Content is the King for Digital marketing ” , seems like an old adage now. With the passing of time, Content as we know it, has evolved, and become more succinct, varied, and graphic. In simple words, non textual content is now being considered as one of the ways marketers target their customers. As such, with such a variety (info-graphics, memes, blogs, audio, video, podcasts, etc.), it is important to know what kind of content works the best for firms and why. Most of the websites need the following types of content to have a competitive advantage in a given market using a creative agency Curate Content to Entertain Lets face it; no one likes the preachy one. Most of the content can be focused on educating the reader; while it can be a great track to work on, you’d be remiss if you didn’t follow the opportunity to ‘inform’ or ‘entertain’ the reader on a human to human level. Entertaining can be funny and informative at the same time, is highly shareable, and has the capac...

Instagram has surpassed Twitter as it crossed 400 million user mark around the world. With such a substantial user base, it is important to know how businesses can benefit from it. Also, with their announcement on 30 th September’ 2015, businesses can create Instagram ads on the basis of self service. What are Instagram Ads? These ads come in the form of either a photo or a short video that can come from an account which a user doesn’t necessarily follow. Upon viewing the ad, the user can follow the brand, like or comment on the sponsored ad. How to create Instagram Ads? Have a Facebook account of your business? Use it to sign up for Instagram or hire a creative agency in Jaipur to look after the social media work for you. You can also preview the ad at the right side of your business page and ensure your image or video is of high quality to draw attention to them. Measure Your Success Setting up business pages and posting relevant images is easier s...