SOCIAL INFLUENCER MARKETING : THE BIGGEST GIG IN THE WORLD OF MARKETING
Marketers are raging for the one thing that is quite difficult to achieve these days online and that is, engagement . Engagement is the first step towards building a loyal viewership of a brand online. Once engagement is mustered, the next step that comes is conversion , i.e. converting the engaged audiences into buyers. Influencer marketing is one of the latest trends which is in huge demand as it increases the visibility of brands across various social media platforms. According to a research published in Forbes, 84% of marketers conduct at least one influencer marketing campaign in a year. Before getting into the details of influencer marketing, let’s first understand what it actually means. Influential Marketing This is a type of marketing strategy where the marketer focuses on the niche audience instead of targeting a huge market. In simple words, the marketer caters to the potential influencers who can help in building a network of customers ...