DIGITAL MARKETING TRENDS, NEWS, TIPS, GUIDE

Initially, the Twitter’s new 280 character limit was launched on an experimental basis to determine its performance. One factor is questionable and that is, brevity because the USP of Twitter is known for its brief content and if the word count is exceeded, then the efforts that users used to make to shorten their text and publish precise tweets would go in vain. Twitter has always been applauded for the accurate content that Twitterati generate, but let’s see if the new character stretch attribute of Twitter turns out to be a boon or bane.  Read Full Post at here  https://goo.gl/Cw4hvd

When you wake in the morning, the first thing that you see on your cell phones is your Email. No matter how inclined you are towards other digital platforms like Facebook, Twitter or Instagram, but when it comes to official conversation, nothing can beat the power of Emails. Electronic mail is the forerunner of the other social media platforms. Since the arrival of emails, the criterion of business development has changed and brand communication has also become convenient. The marketers rely on email marketing for a wider reach and for  creating and maintaining brand credibility . Email marketing is one such tool that connects directly with the customers and garners business for the company. Here are some  tactics that can help in boosting business via Email marketing : Email Newsletters Building contact with the customers starts with  pitching the correct audience  and getting permissions for email conversation. It is done by sharing an email newsletter that is a document

Marketers are raging for the one thing that is quite difficult to achieve these days online and that is,  engagement . Engagement is the first step towards building a loyal viewership of a brand online. Once engagement is mustered, the next step that comes is  conversion , i.e. converting the engaged audiences into buyers.  Influencer marketing  is one of the latest trends which is in huge demand as it increases the visibility of brands across various social media platforms. According to a research published in Forbes, 84% of marketers conduct at least one influencer marketing campaign in a year. Before getting into the details of influencer marketing, let’s first understand what it actually means. Influential Marketing This is a type of marketing strategy where the marketer focuses on the niche audience instead of targeting a huge market. In simple words, the marketer caters to the potential influencers who can help in building a network of customers for the brand. But