DIGITAL MARKETING TRENDS, NEWS, TIPS, GUIDE

Headlines do matter. Popular entertainment websites have created a large consumer database by merely creating headline formula. An engaging heading means more shares, more views, more clicks  which is also noticed by Google and for such companies, advertising agency notice the same as well  indicating more revenues as more clicks translate into more visitors and more advertising money. Clickbait can best be defined as a double edged sword. It can help you get the traffic you need, make your post viral and increase your revenues to an extent, but if the headline does not match the content, then you eventually start disappointing your audience. Headlines, catchy ones, are written to attract readers, to make them ‘click’ on the published content. You can be sure about clickbait that it is difficult to pin down, as it is best to define it as an article that doesn’t deliver as per the headline’s promise. But then, there are also audiences that use click-bait to shuffle throug

“Content is the King for Digital marketing ” , seems like an old adage now. With the passing of time, Content as we know it, has evolved, and become more succinct, varied, and graphic. In simple words, non textual content is now being considered as one of the ways marketers target their customers. As such, with such a variety (info-graphics, memes, blogs, audio, video, podcasts, etc.), it is important to know what kind of content works the best for firms and why. Most of the websites need the following types of content to have a competitive advantage in a given market using a creative agency Curate Content to Entertain Lets face it; no one likes the preachy one. Most of the content can be focused on educating the reader; while it can be a great track to work on, you’d be remiss if you didn’t follow the opportunity to ‘inform’ or ‘entertain’ the reader on a human to human level. Entertaining can be funny and informative at the same time, is highly shareable, and has the capac

Instagram has surpassed Twitter as it crossed 400 million user mark around the world. With such a substantial user base, it is important to know how businesses can benefit from it. Also, with their announcement on 30 th September’ 2015, businesses can create Instagram ads on the basis of self service. What are Instagram Ads? These ads come in the form of either a photo or a short video that can come from an account which a user doesn’t necessarily follow. Upon viewing the ad, the user can follow the brand, like or comment on the sponsored ad. How to create Instagram Ads? Have a Facebook account of your business? Use it to sign up for Instagram or hire a creative agency in Jaipur to look after the social media work for you. You can also preview the ad at the right side of your business page and ensure your image or video is of high quality to draw attention to them. Measure Your Success Setting up business pages and posting relevant images is easier s

Surveys and statistics overwhelmingly show that a firm’s website influences customers’ impression of your brand. Having said that, keeping your website updated using the best creative agency in Jaipur is in your best interest as it will help you keep your website up to date with relevant information. An upgrade may mean having a new site altogether or minor modifications in the existing one. Nonetheless, if you want to focus on marketing in Jaipur, then you need to continue reading why you should update your website: Is it mobile friendly:  screens are getting smaller and mobile content is gaining foothold across all consumer segments. So, it makes sense that you are also adaptive to the new changes in the digital world and as per consumers’ preferences. If your website is not adaptive to mobile, then you need to completely change it with the help of the best creative agency in Jaipur. If you still think it is not necessary, then consider this: mobile marketing is expec

With the rising popularity of social media among users now, it is not surprising that advertisement on Facebook has also become the top choice for many businesses to reach out to their consumers. But what about print advertising? Despite its popularity, Facebook is accessed mostly by the younger generation and there is still substantial target market of consumers that can be reached by print advertising in India. So, every business must be faced with the question of whether to invest in social media ads or print ads? To help you make a better decisions, this blog enlists two main parameters which you can use to make your final decision and choose to either go online or offline with advertising: Target Ability:  With integrated functions and applicability, Facebook ads are used to target ads in a focused manner with regard to reaching out to people as per their unique location, preferences, habits, interests, gender, age, etc. Also, marketers can target consumers based on thei

Gone are the SEO days when only text ruled the content and with it a firm could make their way to achieve high rankings in the search result. But assuming that with the change in information density, medium and consumer preferences, the old school strategy would continue to succeed, then you could not be more wrong. SEO agency now have to consider the fact that words are simply not enough and it is important to engage, inform an delight consumers as opposed to simply flood their newsfeed with textual content. Undoubtedly, content with images, memes, other visuals, etc. are stated to have greater online lifespan. Why should you incorporate visual content in your content marketing activities? Stats: Various studies state that brains tend to perceive visuals faster as opposed to any other content. For instance, it is estimated that 90% of all transmitted information to the brain is mostly visual. This is enough to understand the importance of visuals. With the density of informat

Communication on Facebook is no longer limited to the simple exchange of text or words. Now, with changes in digital domain, the users and organizations create, tell, and disseminate impactful stories through sounds, images, text, videos, etc. which make it for a complete sensory experience. Original graphics, live video streams, blogs, discussions, etc. can be easily created and disseminated through social media. Across all sections of available media, the fastest growing content on the web is video. This is evident through various surveys and studies which state that people tend to watch and share more videos on social media as opposed to reading an entire post on a given topic. With the help of an advertising agency, you can easily create a live streaming video of your firm, products, services, or even a simple Q&A session with a targeted consumer, which in turn, can help create impact in a given market. As per recent data, over a billion people across the world use Facebo