PREDICTIONS FOR DIGITAL MARKETING IN COMING 2018
The digital marketing sector is growing rapidly and people are accepting these changes very easily. In today’s digital world, consumer interacts more with apps and websites than physical agents, so in the future for further improvement, here are some predictions which can change the digital marketing sector in 2018 : More improvement in voice search: Voice search has already become the integral point for any consumer and now marketers will begin using this all the more in their SEO strategies. Marketers will invest in virtual assistant and Artificial Intelligence technology would be improved to become an important part of any digital marketing strategy thereby also affecting the customer experience. Rise in niche influencer marketing: In the recent past, there has been an increase in niche influencer marketing especially on social media. Not only is it more cost effective, but it also garners more engagement as it caters to very specific target audience. live chat