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A Guide to Measure Social Media ROI The Social Media ROI concept is gigantic enough to baffle any user. So here we present a small guide to help you understand the concept and its application. First understand What is Social Media ROI ROI basically has its origin in Business Finance. In simple terms, ROI is used to calculate the money you earn in return on the money invested. Although it is a monetary value but investment is an inclusive term for all your time, effort as well as the resources you put into. Talking in terms of  social media marketing , tracking ROI might be tricky because, in a layman language this seems to be no-cost marketing. Money seems nowhere in the scene when we are talking about retweets or likes which make us feel an amazing return! Hence, the key elements for tracking Social Media ROI would be: Identifying your monetary investment in social media Attaching monetary value to your social media goals Measuring Social Media ROI

Set a business goal: If you want your social media marketing endeavors to have the greatest effect , then it is of utmost importance that they must be lined up with your overall company goals. In coordination with the values and background of your brand, a research goes into place to figure what type of social media you have to use for your brand. Try to choose two primary goals and two secondary goals for the benefit of the brand. Set marketing objectives: Setting business goal is not useful if you do not have any parameters for achieving those goals. So try to set some parameters in order to set out on the path you have planned for your brand. Try to make your objective measurable, achievable, specific, relevant, and time bound. Must ensure that your goals are relevant for your company. Identify ideal customers: If your business is suffering from low engagement on social media then there’s a high probability that you are not targeting the right group of audience