HOW TO: RUN AN EFFECTIVE FACEBOOK CAMPAIGN
This is a basic guide for the purpose of helping you understand and create the right Facebook Ad and receive the response that you are looking for. But, before you get on to it, here’s what you really need to know. 1. Customer Interests What are the likes and dislikes that your prospective customer possesses in general? Would they be someone who has an interest in jewellery or would it be someone who is fond of video games or politics? 2. Know Your Facebook Ad Manager/Power Editor Evaluate and understand both – the power editor and the ad manager and choose one that is most convenient for you to use for posting your Facebook Ads. Both these platforms have their own pros and cons basis your requirements. Like the Ad Manager is a basic tool while the Power Editor is a handy tool for performing advanced tasks and managing multiple campaigns at the same time. However, if you’re only just starting out then you might as well start with a simpler platform like the Ad Manager. ...