DIGITAL MARKETING TRENDS, NEWS, TIPS, GUIDE

Have you used Twitter as part of your integrated social media strategy? If not, then you need to read on.. With millions of users, real time marketing impact and latest updates, dropping off Twitter from your marketing strategy is not a good idea. Find out why: Twitter is best defined as a short messaging communication service or tool that allows users to send messages, called as Tweets, up to 140 characters to people who have subscribed to you. The tweets can include anything – from simple posts, link to any website or article, blog post, journal, pdf files, images, etc. Furthermore, by adding an image to your tweet can greatly enhance traffic to your website, adding a new twist to, “a picture is worth a thousand words”.  Users subscribe to your account and you also follow other users, which allow you to read, retweet and also share tweets by others on your tweetline to build on a relationship building with your customers. Unique Factor  Twitter falls i...

How can a marketer make their posts go viral? The question is a challenging one, but then there are a few entertainment websites that are able to create contagious and viral content every single time they publish. So, what’s their secret and what are they doing that you aren’t? The answer to this most probably is, “yes”. So, let’s see how virality of content takes place. What makes content go viral? Type of Content Research and observation of previously published viral content indicate that positive content gets shared more than negative content. Emotions Any content that arouses emotions and heightens them – positive or negative – can help it go viral. This could be awe, anxiety, anger, sadness, etc. (don’t we remember the news of a pup being thrown off the terrace in Bangalore?) Usefulness Content that is practical in nature or is deemed useful for the reader also has more chances of going viral (how to travel solo in India, how to cook food quickly, etc.) How can y...

Headlines do matter. Popular entertainment websites have created a large consumer database by merely creating headline formula. An engaging heading means more shares, more views, more clicks  which is also noticed by Google and for such companies, advertising agency notice the same as well  indicating more revenues as more clicks translate into more visitors and more advertising money. Clickbait can best be defined as a double edged sword. It can help you get the traffic you need, make your post viral and increase your revenues to an extent, but if the headline does not match the content, then you eventually start disappointing your audience. Headlines, catchy ones, are written to attract readers, to make them ‘click’ on the published content. You can be sure about clickbait that it is difficult to pin down, as it is best to define it as an article that doesn’t deliver as per the headline’s promise. But then, there are also audiences that use click-bait to shuff...

Surveys and statistics overwhelmingly show that a firm’s website influences customers’ impression of your brand. Having said that, keeping your website updated using the best creative agency in Jaipur is in your best interest as it will help you keep your website up to date with relevant information. An upgrade may mean having a new site altogether or minor modifications in the existing one. Nonetheless, if you want to focus on marketing in Jaipur, then you need to continue reading why you should update your website: Is it mobile friendly:  screens are getting smaller and mobile content is gaining foothold across all consumer segments. So, it makes sense that you are also adaptive to the new changes in the digital world and as per consumers’ preferences. If your website is not adaptive to mobile, then you need to completely change it with the help of the best creative agency in Jaipur. If you still think it is not necessary, then consider this: mobile marketing is e...

With the rising popularity of social media among users now, it is not surprising that advertisement on Facebook has also become the top choice for many businesses to reach out to their consumers. But what about print advertising? Despite its popularity, Facebook is accessed mostly by the younger generation and there is still substantial target market of consumers that can be reached by print advertising in India. So, every business must be faced with the question of whether to invest in social media ads or print ads? To help you make a better decisions, this blog enlists two main parameters which you can use to make your final decision and choose to either go online or offline with advertising: Target Ability:  With integrated functions and applicability, Facebook ads are used to target ads in a focused manner with regard to reaching out to people as per their unique location, preferences, habits, interests, gender, age, etc. Also, marketers can target consumers based on ...

Gone are the SEO days when only text ruled the content and with it a firm could make their way to achieve high rankings in the search result. But assuming that with the change in information density, medium and consumer preferences, the old school strategy would continue to succeed, then you could not be more wrong. SEO agency now have to consider the fact that words are simply not enough and it is important to engage, inform an delight consumers as opposed to simply flood their newsfeed with textual content. Undoubtedly, content with images, memes, other visuals, etc. are stated to have greater online lifespan. Why should you incorporate visual content in your content marketing activities? Stats: Various studies state that brains tend to perceive visuals faster as opposed to any other content. For instance, it is estimated that 90% of all transmitted information to the brain is mostly visual. This is enough to understand the importance of visuals. With the density of informat...