DIGITAL MARKETING TRENDS, NEWS, TIPS, GUIDE

Have you used Twitter as part of your integrated social media strategy? If not, then you need to read on.. With millions of users, real time marketing impact and latest updates, dropping off Twitter from your marketing strategy is not a good idea. Find out why: Twitter is best defined as a short messaging communication service or tool that allows users to send messages, called as Tweets, up to 140 characters to people who have subscribed to you. The tweets can include anything – from simple posts, link to any website or article, blog post, journal, pdf files, images, etc. Furthermore, by adding an image to your tweet can greatly enhance traffic to your website, adding a new twist to, “a picture is worth a thousand words”.  Users subscribe to your account and you also follow other users, which allow you to read, retweet and also share tweets by others on your tweetline to build on a relationship building with your customers. Unique Factor  Twitter falls i...

With the rising popularity of social media among users now, it is not surprising that advertisement on Facebook has also become the top choice for many businesses to reach out to their consumers. But what about print advertising? Despite its popularity, Facebook is accessed mostly by the younger generation and there is still substantial target market of consumers that can be reached by print advertising in India. So, every business must be faced with the question of whether to invest in social media ads or print ads? To help you make a better decisions, this blog enlists two main parameters which you can use to make your final decision and choose to either go online or offline with advertising: Target Ability:  With integrated functions and applicability, Facebook ads are used to target ads in a focused manner with regard to reaching out to people as per their unique location, preferences, habits, interests, gender, age, etc. Also, marketers can target consumers based on ...

Gone are the SEO days when only text ruled the content and with it a firm could make their way to achieve high rankings in the search result. But assuming that with the change in information density, medium and consumer preferences, the old school strategy would continue to succeed, then you could not be more wrong. SEO agency now have to consider the fact that words are simply not enough and it is important to engage, inform an delight consumers as opposed to simply flood their newsfeed with textual content. Undoubtedly, content with images, memes, other visuals, etc. are stated to have greater online lifespan. Why should you incorporate visual content in your content marketing activities? Stats: Various studies state that brains tend to perceive visuals faster as opposed to any other content. For instance, it is estimated that 90% of all transmitted information to the brain is mostly visual. This is enough to understand the importance of visuals. With the density of informat...