EMAIL MARKETING TIPS TO BOOST ENGAGEMENT AND READERSHIP
Mass emails sent out with very little thought essentially act as spam for the readers, and are the reason why it might seem like email promotions would die down soon. But, emails, if done rightly are a modern marvel, they keep people connected and it is an excellent platform to engage with your readers. Follow these tips to do it right: 1. Do not SPAM The trick is not to send out multiple irrelevant emails every day. If you do that, your mail will be sent to trash even before the reader clicks open. Do not overdo it. Send one relevant and important email every couple of days. If your reader finds even one of your emails useless, that will send all your future mails straight to trash. 2. Add Value to the Reader People appreciate a good read, some good content which is backed by research. Make sure you’re sharing something which would educate the reader or arise some curiosity or make them feel something by adding a personal touch or spell...