DIGITAL MARKETING TRENDS, NEWS, TIPS, GUIDE

With the rising popularity of social media among users now, it is not surprising that advertisement on Facebook has also become the top choice for many businesses to reach out to their consumers. But what about print advertising? Despite its popularity, Facebook is accessed mostly by the younger generation and there is still substantial target market of consumers that can be reached by print advertising in India. So, every business must be faced with the question of whether to invest in social media ads or print ads? To help you make a better decisions, this blog enlists two main parameters which you can use to make your final decision and choose to either go online or offline with advertising: Target Ability:  With integrated functions and applicability, Facebook ads are used to target ads in a focused manner with regard to reaching out to people as per their unique location, preferences, habits, interests, gender, age, etc. Also, marketers can target consumers based on ...

Communication on Facebook is no longer limited to the simple exchange of text or words. Now, with changes in digital domain, the users and organizations create, tell, and disseminate impactful stories through sounds, images, text, videos, etc. which make it for a complete sensory experience. Original graphics, live video streams, blogs, discussions, etc. can be easily created and disseminated through social media. Across all sections of available media, the fastest growing content on the web is video. This is evident through various surveys and studies which state that people tend to watch and share more videos on social media as opposed to reading an entire post on a given topic. With the help of an advertising agency, you can easily create a live streaming video of your firm, products, services, or even a simple Q&A session with a targeted consumer, which in turn, can help create impact in a given market. As per recent data, over a billion people across the world use Facebo...