Why is Facebook’s Live Streaming a Good News for Marketers?

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Communication on Facebook is no longer limited to the simple exchange of text or words. Now, with changes in digital domain, the users and organizations create, tell, and disseminate impactful stories through sounds, images, text, videos, etc. which make it for a complete sensory experience. Original graphics, live video streams, blogs, discussions, etc. can be easily created and disseminated through social media. Across all sections of available media, the fastest growing content on the web is video. This is evident through various surveys and studies which state that people tend to watch and share more videos on social media as opposed to reading an entire post on a given topic.
With the help of an advertising agency, you can easily create a live streaming video of your firm, products, services, or even a simple Q&A session with a targeted consumer, which in turn, can help create impact in a given market. As per recent data, over a billion people across the world use Facebook – which is the most of any social networking website, indicating that this medium can act as a real time validation from customers. By connecting directly with consumers, a firm’s products and services get more accessible to them. Now, marketers have a new tool to get in touch with their consumers – Facebook live streaming video which can leave a great impact on your online page and online channel.
  • With the help of SMO you can use Live Video for your business as its opportunities are limitless:
  • You can use it to share tips about your product with your target consumer to make them more aware;
  • As opposed to creating a written content, the time taken for live video streaming (time to shoot or answer a question) is almost negligible;
  • With average shorter attention time span of a consumer, live video gives you more opportunity to interact with your specific target audience, making the conversation engaging;
  • By sharing important aspects of your product or service in a live video, you can save a lot of time of your consumer

With Live Video Streaming, Facebook has enabled to share ‘special’ moments of a firm with their esteemed consumers in a manner of seconds. Get in touch with an SMO firm and enable an online feed of your products.

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