DIGITAL MARKETING TRENDS, NEWS, TIPS, GUIDE

Have you used Twitter as part of your integrated social media strategy? If not, then you need to read on.. With millions of users, real time marketing impact and latest updates, dropping off Twitter from your marketing strategy is not a good idea. Find out why: Twitter is best defined as a short messaging communication service or tool that allows users to send messages, called as Tweets, up to 140 characters to people who have subscribed to you. The tweets can include anything – from simple posts, link to any website or article, blog post, journal, pdf files, images, etc. Furthermore, by adding an image to your tweet can greatly enhance traffic to your website, adding a new twist to, “a picture is worth a thousand words”.  Users subscribe to your account and you also follow other users, which allow you to read, retweet and also share tweets by others on your tweetline to build on a relationship building with your customers. Unique Factor  Twitter falls i...

“Content is the King for Digital marketing ” , seems like an old adage now. With the passing of time, Content as we know it, has evolved, and become more succinct, varied, and graphic. In simple words, non textual content is now being considered as one of the ways marketers target their customers. As such, with such a variety (info-graphics, memes, blogs, audio, video, podcasts, etc.), it is important to know what kind of content works the best for firms and why. Most of the websites need the following types of content to have a competitive advantage in a given market using a creative agency Curate Content to Entertain Lets face it; no one likes the preachy one. Most of the content can be focused on educating the reader; while it can be a great track to work on, you’d be remiss if you didn’t follow the opportunity to ‘inform’ or ‘entertain’ the reader on a human to human level. Entertaining can be funny and informative at the same time, is highly shareable, and has the capac...

Instagram has surpassed Twitter as it crossed 400 million user mark around the world. With such a substantial user base, it is important to know how businesses can benefit from it. Also, with their announcement on 30 th September’ 2015, businesses can create Instagram ads on the basis of self service. What are Instagram Ads? These ads come in the form of either a photo or a short video that can come from an account which a user doesn’t necessarily follow. Upon viewing the ad, the user can follow the brand, like or comment on the sponsored ad. How to create Instagram Ads? Have a Facebook account of your business? Use it to sign up for Instagram or hire a creative agency in Jaipur to look after the social media work for you. You can also preview the ad at the right side of your business page and ensure your image or video is of high quality to draw attention to them. Measure Your Success Setting up business pages and posting relevant images is easier s...