EMAIL MARKETING – A POWERFUL MARKETING TOOL FOR BUSINESS GROWTH

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When you wake in the morning, the first thing that you see on your cell phones is your Email. No matter how inclined you are towards other digital platforms like Facebook, Twitter or Instagram, but when it comes to official conversation, nothing can beat the power of Emails. Electronic mail is the forerunner of the other social media platforms. Since the arrival of emails, the criterion of business development has changed and brand communication has also become convenient. The marketers rely on email marketing for a wider reach and for creating and maintaining brand credibility. Email marketing is one such tool that connects directly with the customers and garners business for the company. Here are some tactics that can help in boosting business via Email marketing:
Email Newsletters

Building contact with the customers starts with pitching the correct audience and getting permissions for email conversation. It is done by sharing an email newsletter that is a document containing the business purpose and other details for the customer’s benefits. The content of the newsletter has to be so appealing that the foundation laid for the email campaign is strong. Sample email newsletter templates are readily available online for reference.
Follow up emails

Once the customers have given the green signal, the next step is to keep the customer interaction intact and retain the brand loyalty built. The only method to make customers connected with the brand is to send them follow-up mails. Follow-up mails update the customers with the brands’ new arrivals, promotions, deals and much more.
I hope that helps.
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Read Complete at Email marketing - A Powerful Marketing Tool For Business Growth

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