DIGITAL MARKETING TRENDS, NEWS, TIPS, GUIDE

Have you used Twitter as part of your integrated social media strategy? If not, then you need to read on.. With millions of users, real time marketing impact and latest updates, dropping off Twitter from your marketing strategy is not a good idea. Find out why: Twitter is best defined as a short messaging communication service or tool that allows users to send messages, called as Tweets, up to 140 characters to people who have subscribed to you. The tweets can include anything – from simple posts, link to any website or article, blog post, journal, pdf files, images, etc. Furthermore, by adding an image to your tweet can greatly enhance traffic to your website, adding a new twist to, “a picture is worth a thousand words”.  Users subscribe to your account and you also follow other users, which allow you to read, retweet and also share tweets by others on your tweetline to build on a relationship building with your customers. Unique Factor  Twitter falls i...

How can a marketer make their posts go viral? The question is a challenging one, but then there are a few entertainment websites that are able to create contagious and viral content every single time they publish. So, what’s their secret and what are they doing that you aren’t? The answer to this most probably is, “yes”. So, let’s see how virality of content takes place. What makes content go viral? Type of Content Research and observation of previously published viral content indicate that positive content gets shared more than negative content. Emotions Any content that arouses emotions and heightens them – positive or negative – can help it go viral. This could be awe, anxiety, anger, sadness, etc. (don’t we remember the news of a pup being thrown off the terrace in Bangalore?) Usefulness Content that is practical in nature or is deemed useful for the reader also has more chances of going viral (how to travel solo in India, how to cook food quickly, etc.) How can y...