DIGITAL MARKETING TRENDS, NEWS, TIPS, GUIDE

LinkedIn is like a distant relative of Facebook and Twitter. Another social media platform, it is very unlike its contemporaries. Meant exclusively for business and employment, LinkedIn lingo is very different from its fellow platforms. There are 500 million experts on LinkedIn, which means there is a huge possibility of getting your business noticed. The two key methods to running an effective LinkedIn page are to post steady, captivating content and to deliberately self-promote. Below are some points which will work wonders towards an increased engagement on your LinkedIn brand page: Select the right profile image and background: Like other social media platforms the profile image and banner on your profile add life to your page and give out the most important first impression about your brand. Therefore, a prerequisite before setting up the page must be to choose the appropriate profile and banner image which is representational of your brand and attracts audiences to go t...

hatsApp is the most prominently used messaging app for exchanging messages, videos, documents, photos, and much more. The use of this application is increasing day by day among users. In a recent move, WhatsApp has rolled out business accounts wherein business owners can use the platform for commercial purposes and here’s how you can use it for your brand’s benefit: Using WhatsApp for internal team communication: As we all know WhatsApp is a social media messaging platform and presents a modern day alternative for old school communication. It is user-friendly and compatible on all devices. These attributes make it very useful for internal communication at office. Example: Vowels,  digital marketing and advertising agency  has an official group inclusive of all team members on WhatsApp where all communication takes place thereby streamlining processes. Creative usage of WhatsApp: There is now enough scope for WhatsApp to be used as a creative platform to p...