DIGITAL MARKETING TRENDS, NEWS, TIPS, GUIDE

Search engines are the main source of organic traffic on social media today and Google is the most popular one among all. From the availability of books online to earning money with virtual jobs, this techno-savvy world has offered an ample number of opportunities for the users to explore various aspects of social media platforms. Here are some of the benefits that one can avail by using a plethora of tactics like, E-books, content management, etc. E – books Google offers free, downloadable versions of public domain books that users can easily find with the target keywords. Now, the readers don’t have carry out the tedious task of browsing directory of books as they view and download the books in the PDFs format. This is how we can justify the portability of content. Some of the sites to download E-books are: • Free-Ebooks.net • ebook3000.com • FreeBookSpot • Project Gutenberg Web Portals to download stock images Visual element is the most striking feature of any piece of a...

Strategic with valuable analytics and data: In this era of technology and information, marketers need to examine traffic information that would help plan their marketing strategies. From these insights you can get better understanding about customers, preferences of the customers and their buying patterns. Lead generation and content performance: Every business should dedicate plenty of time in writing a content piece and deciding good content. One must select the content which fills their commercial goals. To generate more leads on social media, use more informative and interesting content for your advertising. Improved conversion rate: Digital marketing covers a fruitful way for interacting with your target audience. Utilize best generated leads and improve your conversion rate smoothly. Cost effective than traditional media: The traditional media costs a lot when it comes to promoting any product or brand. So by saving money you can promote your brand or advertis...

The term ‘Shadowban’ was completely unknown before 2017 until it was coined by a photographer who claimed that in certain hashtag searches, many of his images failed to appear. Further researches showed that many other photographers faced the same problem. There were some instances where different content showed up for the same hashtag search when done by different people or even by the same people but at a different time. For the general public, it was unclear that an algorithmic sort was applied to the results of hashtag search. Hence, there was nothing like a shadowban on any of the accounts using any of the hashtags. It was unfortunate enough that people started linking the term for every negative result on Instagram, be it decrease in reach or engagement or may be restrictions on accounts. An interesting point to note here is that a very important role is played by the the Instagram algorithm in this regard. Hence Shadowban again cannot be blamed here. So here is a lis...

For all the marketers and businessmen who aspire to expand their visibility and establish a transparent and consistent communication with their customers, Facebook has introduced,  Customer Chat , a messenger-powered customer support tool. This plugin helps the businessmen to engage in chat with their users both on websites and within Facebook Messenger. This enables the customer support representatives to converse with customers, indulge in live chat with a human or bot without leaving the retailers’ websites. Here are some of the benefits that one can get from this plugin: Better Communication Customer Chat is available on mobile devices and desktop and as the conversation is synced, so the chat started on a website can be continued on Messenger. Since it saves conversation history, therefore, it allows the user to talk with a rep on the site to chat on Messenger mobile app without having to start a new thread. As a result, the communication becomes much easier discar...

he concept of global village has got a deep meaning in this century. Where social networking has slashed down the physical, linguistic and generation’s barriers between individuals across the world, it also opened the door to new opportunities and new connections. The global interaction has what intrigued the business men across the globe to build a close relationship with customers by bridging the gap between the product/services and the consumer. With social media network contributing toward building productive community of followers, businessmen, small or big, have witnessed a growth in their promotion work. Here are the some of the  best social media  platforms that create powerful impact with community creation: Facebook Statics 2018 This platform tops the list when it comes to offering a quality community as it has 2.13 billion monthly active users and 1.4 active daily users. Out of these active users, 50 million use Facebook business profiles to connect with peopl...