MINUSCULE GUIDE TO SOCIAL MEDIA Return On Investment
A Guide to Measure Social Media ROI The Social Media ROI concept is gigantic enough to baffle any user. So here we present a small guide to help you understand the concept and its application. First understand What is Social Media ROI ROI basically has its origin in Business Finance. In simple terms, ROI is used to calculate the money you earn in return on the money invested. Although it is a monetary value but investment is an inclusive term for all your time, effort as well as the resources you put into. Talking in terms of social media marketing , tracking ROI might be tricky because, in a layman language this seems to be no-cost marketing. Money seems nowhere in the scene when we are talking about retweets or likes which make us feel an amazing return! Hence, the key elements for tracking Social Media ROI would be: Identifying your monetary investment in social media Attaching monetary value to your social media goals Measuring Social Media ...