DIGITAL MARKETING TRENDS, NEWS, TIPS, GUIDE

I f you are a service-based business and are planning to have an Instagram business profile then here’s how you can discover how to plan and create instagram posts that will drive more traffic to your profile as well as increase the demand for your services or products. So here is a rundown of some points which would help you get most followers on your instagram business profile: Shape your content mix: For service based business, social media is all about developing or creating connections. You need to help, provide service, deliver your brand to right people and build a certain level of trust among consumers. To attain these goals, tell a proper tale with every set of nine squares on your Instagram feed. There is thumb rule for planning content i.e. 4:3:2 rule. ● Four posts should include value and help your ideal customer. ● Three posts ought to make connections with your ideal customer. ● Two posts should promote or sell your services. Above content mix will help ...

Planning a social media campaign is a tedious job and it needs meticulous efforts and persistency to introduce marketing strategies for a successful campaign. A checklist acts as a catalyst for productive thinking and it outlines the whole process from planning to execution to measurement and insights. Here are the some points that you must keep in mind for marketing: Filter your audience By defining the set of target audience that you want to cater, the campaign becomes more focused and the reach is also very refined. Identifying the target audience demographic is necessary to make the social media posts reach the correct audience and get better responses/. For instance, age group, occupation, gender, type of industry, educational level, etc., these basic parameters help in bifurcating the audience and craft a goal-oriented campaign. Trigger the audience response Garnering audience reach is possible by figuring out how many times the marketer should post on the differen...

P lanning a social media campaign is a tedious job and it needs meticulous efforts and persistency to introduce marketing strategies for a successful campaign. A checklist acts as a catalyst for productive thinking and it outlines the whole process from planning to execution to measurement and insights. Here are the some points that you must keep in mind for marketing: Filter your audience By defining the set of target audience that you want to cater, the campaign becomes more focused and the reach is also very refined. Identifying the target audience demographic is necessary to make the social media posts reach the correct audience and get better responses. For instance, age group, occupation, gender, type of industry, educational level, etc., these basic parameters help in bifurcating the audience and craft a goal-oriented campaign. Make content appealing A social media post is sharable only when it engages the audience and this can be done by incorporating attractive ...

HIGH CPC KEYWORDS IN INDIA FOR 2018 LIST O ne of the most commonly used three letter acronym these days in online marketing is CCP (Cost per Click). CPC is the actual price that the advertisers pay for each click on marketing campaigns. A click on any PPC ad represents the attention that viewers are paying to the advertiser’s products or services. It also determines how much an advertiser is paying each time an ad gets clicked.   In case of Google Adwords , there are business bids on various keywords and when each ad is clicked, an amount of money is paid by the advertiser based on cost-per-click decided. Each keyword is related to a different set of bids and CPC advertising is one of the lucrative methods to earn more. Cost Per Click gauges the financial success of the paid search campaigns, therefore, it is significant to track down the overall ROI of the campaigns to know the  quality of traffic  generated. If a publisher is running cost per click ad on a web...