A complete Checklist for Social Media Strategy in 2018

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Planning a social media campaign is a tedious job and it needs meticulous efforts and persistency to introduce marketing strategies for a successful campaign. A checklist acts as a catalyst for productive thinking and it outlines the whole process from planning to execution to measurement and insights. Here are the some points that you must keep in mind for marketing:

Filter your audience



By defining the set of target audience that you want to cater, the campaign becomes more focused and the reach is also very refined. Identifying the target audience demographic is necessary to make the social media posts reach the correct audience and get better responses/. For instance, age group, occupation, gender, type of industry, educational level, etc., these basic parameters help in bifurcating the audience and craft a goal-oriented campaign.

Trigger the audience response

Garnering audience reach is possible by figuring out how many times the marketer should post on the different platforms. On Facebook, using paid ads for content promotion and responding to the audience on a regular basis is necessary for generating hype. Promotion of posts by influencers on various social media platforms, retweets, status updates.

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