DIGITAL MARKETING TRENDS, NEWS, TIPS, GUIDE

Have you used Twitter as part of your integrated social media strategy? If not, then you need to read on.. With millions of users, real time marketing impact and latest updates, dropping off Twitter from your marketing strategy is not a good idea. Find out why: Twitter is best defined as a short messaging communication service or tool that allows users to send messages, called as Tweets, up to 140 characters to people who have subscribed to you. The tweets can include anything – from simple posts, link to any website or article, blog post, journal, pdf files, images, etc. Furthermore, by adding an image to your tweet can greatly enhance traffic to your website, adding a new twist to, “a picture is worth a thousand words”.  Users subscribe to your account and you also follow other users, which allow you to read, retweet and also share tweets by others on your tweetline to build on a relationship building with your customers. Unique Factor  Twitter falls i...

How can a marketer make their posts go viral? The question is a challenging one, but then there are a few entertainment websites that are able to create contagious and viral content every single time they publish. So, what’s their secret and what are they doing that you aren’t? The answer to this most probably is, “yes”. So, let’s see how virality of content takes place. What makes content go viral? Type of Content Research and observation of previously published viral content indicate that positive content gets shared more than negative content. Emotions Any content that arouses emotions and heightens them – positive or negative – can help it go viral. This could be awe, anxiety, anger, sadness, etc. (don’t we remember the news of a pup being thrown off the terrace in Bangalore?) Usefulness Content that is practical in nature or is deemed useful for the reader also has more chances of going viral (how to travel solo in India, how to cook food quickly, etc.) How can y...

Headlines do matter. Popular entertainment websites have created a large consumer database by merely creating headline formula. An engaging heading means more shares, more views, more clicks  which is also noticed by Google and for such companies, advertising agency notice the same as well  indicating more revenues as more clicks translate into more visitors and more advertising money. Clickbait can best be defined as a double edged sword. It can help you get the traffic you need, make your post viral and increase your revenues to an extent, but if the headline does not match the content, then you eventually start disappointing your audience. Headlines, catchy ones, are written to attract readers, to make them ‘click’ on the published content. You can be sure about clickbait that it is difficult to pin down, as it is best to define it as an article that doesn’t deliver as per the headline’s promise. But then, there are also audiences that use click-bait to shuff...

“Content is the King for Digital marketing ” , seems like an old adage now. With the passing of time, Content as we know it, has evolved, and become more succinct, varied, and graphic. In simple words, non textual content is now being considered as one of the ways marketers target their customers. As such, with such a variety (info-graphics, memes, blogs, audio, video, podcasts, etc.), it is important to know what kind of content works the best for firms and why. Most of the websites need the following types of content to have a competitive advantage in a given market using a creative agency Curate Content to Entertain Lets face it; no one likes the preachy one. Most of the content can be focused on educating the reader; while it can be a great track to work on, you’d be remiss if you didn’t follow the opportunity to ‘inform’ or ‘entertain’ the reader on a human to human level. Entertaining can be funny and informative at the same time, is highly shareable, and has the capac...

Instagram has surpassed Twitter as it crossed 400 million user mark around the world. With such a substantial user base, it is important to know how businesses can benefit from it. Also, with their announcement on 30 th September’ 2015, businesses can create Instagram ads on the basis of self service. What are Instagram Ads? These ads come in the form of either a photo or a short video that can come from an account which a user doesn’t necessarily follow. Upon viewing the ad, the user can follow the brand, like or comment on the sponsored ad. How to create Instagram Ads? Have a Facebook account of your business? Use it to sign up for Instagram or hire a creative agency in Jaipur to look after the social media work for you. You can also preview the ad at the right side of your business page and ensure your image or video is of high quality to draw attention to them. Measure Your Success Setting up business pages and posting relevant images is easier s...

Surveys and statistics overwhelmingly show that a firm’s website influences customers’ impression of your brand. Having said that, keeping your website updated using the best creative agency in Jaipur is in your best interest as it will help you keep your website up to date with relevant information. An upgrade may mean having a new site altogether or minor modifications in the existing one. Nonetheless, if you want to focus on marketing in Jaipur, then you need to continue reading why you should update your website: Is it mobile friendly:  screens are getting smaller and mobile content is gaining foothold across all consumer segments. So, it makes sense that you are also adaptive to the new changes in the digital world and as per consumers’ preferences. If your website is not adaptive to mobile, then you need to completely change it with the help of the best creative agency in Jaipur. If you still think it is not necessary, then consider this: mobile marketing is e...

With the rising popularity of social media among users now, it is not surprising that advertisement on Facebook has also become the top choice for many businesses to reach out to their consumers. But what about print advertising? Despite its popularity, Facebook is accessed mostly by the younger generation and there is still substantial target market of consumers that can be reached by print advertising in India. So, every business must be faced with the question of whether to invest in social media ads or print ads? To help you make a better decisions, this blog enlists two main parameters which you can use to make your final decision and choose to either go online or offline with advertising: Target Ability:  With integrated functions and applicability, Facebook ads are used to target ads in a focused manner with regard to reaching out to people as per their unique location, preferences, habits, interests, gender, age, etc. Also, marketers can target consumers based on ...