DIGITAL MARKETING TRENDS, NEWS, TIPS, GUIDE

Visibility, especially online visibility is what any business or web page craves for. The best way to earn this visibility and in turn get traffic on your page is Google; several studies have suggested that 95% of the visitors click on the first link that appears on Google’s search engine. There are various SEO practices which any business makes a run at to come to the top of Google’s search rank; however, blogging acquires a major portion of any website’s traffic. So, if you are a business  trying to gain the visibility  which in turn can be lucrative for your business, then your blogging game has to be strong. It is indeed a complex task to improve any blog’s search ranking as Google constantly changes its algorithm and that too without any major announcements or updates but several simple strategies, if followed, can improve any blog’s search rank in no time. We have put together the 5 best ways to improve your blog’s search rankings. Take a look. 1. Go Social ...

Picking out guidelines from digital files, joining together layer upon layer of material—regardless of whether metal, ceramic or plastic—until the object shape is distinctively realized. The process is called 3-D printing and if you are not aware about this concept at this point, you haven’t been paying enough attention to scores of breathless news stories and innovation write ups or to the Ex-President Barack Obama, who pronounced in his State of the Union address that 3-D printing “can possibly change the way we make practically anything.” Just like with any innovation, designers have to start somewhere, and the race is already being run by major shoe brands like Adidas, Nike, New Balance and Under Armour who all need to assert some authority as they are the current rulers of 3D printing. The practice is viewed as a mutually beneficial endeavor for both brands and consumers. For the former, it will enable them to cut down their waste and fast forward their...

Mass emails sent out with very little thought essentially act as spam for the readers, and are the reason why it might seem like email promotions would die down soon. But, emails, if done rightly are a modern marvel, they keep people connected and it is an excellent platform to engage with your readers. Follow these tips to do it right: 1. Do not SPAM The trick is not to send out multiple irrelevant emails every day. If you do that, your mail will be sent to trash even before the reader clicks open. Do not overdo it. Send one relevant and important email every couple of days. If your reader finds even one of your emails useless, that will send all your future mails straight to trash. 2. Add Value to the Reader People appreciate a good read, some good content which is backed by research. Make sure you’re sharing something which would educate the reader or arise some curiosity or make them feel something by adding a personal touch or spell...

Most businesses these days have an Instagram presence. But are we really making the most of this social media tool? Are we able to exploit Instagram to its full potential?If you do it right, you can easily climb up to tens of thousands of followers in no time. You can actually create an entire brand from scratch through this tool. Here are a few tips and tricks that you can adopt to make things work for you: 1. The Hashtag Hack Instagram allows a maximum of 30 hashtags in a post. Here’s how you can stretch that to a double: Post your picture/video without a caption. Now, comment on your post with 30 hashtags and then edit your caption and add 30 more! There you have it – 60 hashtags and maximum exposure! Just make sure that there are no hashtags in your caption when you post your picture/video, add the hashtags in the caption only when you edit it after posting the comment or else this trick won’t work! 2. Choose Your Hashtags wisely Do your research before you us...

This is a basic guide for the purpose of helping you understand and create the right Facebook Ad and receive the response that you are looking for. But, before you get on to it, here’s what you really need to know. 1. Customer Interests What are the likes and dislikes that your prospective customer possesses in general? Would they be someone who has an interest in jewellery or would it be someone who is fond of video games or politics? 2. Know Your Facebook Ad Manager/Power Editor Evaluate and understand both – the power editor and the ad manager and choose one that is most convenient for you to use for posting your Facebook Ads. Both these platforms have their own pros and cons basis your requirements. Like the Ad Manager is a basic tool while the Power Editor is a handy tool for performing advanced tasks and managing multiple campaigns at the same time. However, if you’re only just starting out then you might as well start with a simpler platform like the Ad Manager. ...

Have you used Twitter as part of your integrated social media strategy? If not, then you need to read on.. With millions of users, real time marketing impact and latest updates, dropping off Twitter from your marketing strategy is not a good idea. Find out why: Twitter is best defined as a short messaging communication service or tool that allows users to send messages, called as Tweets, up to 140 characters to people who have subscribed to you. The tweets can include anything – from simple posts, link to any website or article, blog post, journal, pdf files, images, etc. Furthermore, by adding an image to your tweet can greatly enhance traffic to your website, adding a new twist to, “a picture is worth a thousand words”.  Users subscribe to your account and you also follow other users, which allow you to read, retweet and also share tweets by others on your tweetline to build on a relationship building with your customers. Unique Factor  Twitter falls i...

How can a marketer make their posts go viral? The question is a challenging one, but then there are a few entertainment websites that are able to create contagious and viral content every single time they publish. So, what’s their secret and what are they doing that you aren’t? The answer to this most probably is, “yes”. So, let’s see how virality of content takes place. What makes content go viral? Type of Content Research and observation of previously published viral content indicate that positive content gets shared more than negative content. Emotions Any content that arouses emotions and heightens them – positive or negative – can help it go viral. This could be awe, anxiety, anger, sadness, etc. (don’t we remember the news of a pup being thrown off the terrace in Bangalore?) Usefulness Content that is practical in nature or is deemed useful for the reader also has more chances of going viral (how to travel solo in India, how to cook food quickly, etc.) How can y...