DIGITAL MARKETING TRENDS, NEWS, TIPS, GUIDE

Initially, the Twitter’s new 280 character limit was launched on an experimental basis to determine its performance. One factor is questionable and that is, brevity because the USP of Twitter is known for its brief content and if the word count is exceeded, then the efforts that users used to make to shorten their text and publish precise tweets would go in vain. Twitter has always been applauded for the accurate content that Twitterati generate, but let’s see if the new character stretch attribute of Twitter turns out to be a boon or bane.  Read Full Post at here  https://goo.gl/Cw4hvd

When you wake in the morning, the first thing that you see on your cell phones is your Email. No matter how inclined you are towards other digital platforms like Facebook, Twitter or Instagram, but when it comes to official conversation, nothing can beat the power of Emails. Electronic mail is the forerunner of the other social media platforms. Since the arrival of emails, the criterion of business development has changed and brand communication has also become convenient. The marketers rely on email marketing for a wider reach and for  creating and maintaining brand credibility . Email marketing is one such tool that connects directly with the customers and garners business for the company. Here are some  tactics that can help in boosting business via Email marketing : Email Newsletters Building contact with the customers starts with  pitching the correct audience  and getting permissions for email conversation. It is done by sharing an email newsletter ...

Marketers are raging for the one thing that is quite difficult to achieve these days online and that is,  engagement . Engagement is the first step towards building a loyal viewership of a brand online. Once engagement is mustered, the next step that comes is  conversion , i.e. converting the engaged audiences into buyers.  Influencer marketing  is one of the latest trends which is in huge demand as it increases the visibility of brands across various social media platforms. According to a research published in Forbes, 84% of marketers conduct at least one influencer marketing campaign in a year. Before getting into the details of influencer marketing, let’s first understand what it actually means. Influential Marketing This is a type of marketing strategy where the marketer focuses on the niche audience instead of targeting a huge market. In simple words, the marketer caters to the potential influencers who can help in building a network of customers ...

LinkedIn is like a distant relative of Facebook and Twitter. Another social media platform, it is very unlike its contemporaries. Meant exclusively for business and employment, LinkedIn lingo is very different from its fellow platforms. There are 500 million experts on LinkedIn, which means there is a huge possibility of getting your business noticed. The two key methods to running an effective LinkedIn page are to post steady, captivating content and to deliberately self-promote. Below are some points which will work wonders towards an increased engagement on your LinkedIn brand page: Select the right profile image and background: Like other social media platforms the profile image and banner on your profile add life to your page and give out the most important first impression about your brand. Therefore, a prerequisite before setting up the page must be to choose the appropriate profile and banner image which is representational of your brand and attracts audiences to go t...

hatsApp is the most prominently used messaging app for exchanging messages, videos, documents, photos, and much more. The use of this application is increasing day by day among users. In a recent move, WhatsApp has rolled out business accounts wherein business owners can use the platform for commercial purposes and here’s how you can use it for your brand’s benefit: Using WhatsApp for internal team communication: As we all know WhatsApp is a social media messaging platform and presents a modern day alternative for old school communication. It is user-friendly and compatible on all devices. These attributes make it very useful for internal communication at office. Example: Vowels,  digital marketing and advertising agency  has an official group inclusive of all team members on WhatsApp where all communication takes place thereby streamlining processes. Creative usage of WhatsApp: There is now enough scope for WhatsApp to be used as a creative platform to p...

If put simply, marketing is making a business work by knowing about the customer’s needs and promoting the business in accordance with that. There are various marketing strategies which a business can deploy to promote their product or service to the targeted consumers and in turn generate sales. In the current scenario, a business needs more than just traditional marketing to make things work for them. Web is perhaps the most powerful tool to make people aware about any product or service and this is where online marketing comes into picture. Behavioral marketing, one of the techniques of online marketing, is slowly gaining popularity among marketing experts given its precision in customer targeting. So, it is time we know exactly what is behavioral marketing and why a business needs it. What is Behavioral Marketing ? Behavioral marketing, as the name suggests, gauges the consumer’s behavior on web and uses the marketing techniques accordingly. Rather than just flowing a...

Visibility, especially online visibility is what any business or web page craves for. The best way to earn this visibility and in turn get traffic on your page is Google; several studies have suggested that 95% of the visitors click on the first link that appears on Google’s search engine. There are various SEO practices which any business makes a run at to come to the top of Google’s search rank; however, blogging acquires a major portion of any website’s traffic. So, if you are a business  trying to gain the visibility  which in turn can be lucrative for your business, then your blogging game has to be strong. It is indeed a complex task to improve any blog’s search ranking as Google constantly changes its algorithm and that too without any major announcements or updates but several simple strategies, if followed, can improve any blog’s search rank in no time. We have put together the 5 best ways to improve your blog’s search rankings. Take a look. 1. Go Social ...